Follow Up Email
Set up an email follow-up to be sent out automatically whenever your customers perform any of the predefined actions and deliver a corresponding message.
Timely, targeted messages result in high cart recovery rates and better customer retention.
Follow up email is an ultimate automated email marketing tool, helping send the right content at the right time. Plan and build your email marketing campaigns based on a variety of events triggered by your store visitors, using out-of-the-box templates or ones of your own design.
We consider every email as an additional point of contact with customers and a prospect sale. Start turning your communications into revenue!
As of now the app supports following email types:
Abandoned carts reminder email. Recover lost customers. We recommend sending the first email in 20 minutes, the second one within 2 days and the third one in 2 weeks.
Customer accepts marketing
Send promotional notifications to customers who agreed to accept marketing emails.
e.g. Welcoming emails featuring your store benefits, future promotions and social media options. It is a good start to have your customer like Facebook page or subscribe to Instagram or Twitter.
Thank your newly born customers for choosing your store, provide more details regarding purchased products, warranty and return policies. Offer additional merchandise and services based on the first order.
Order is paid
Do not limit yourself with "Order Complete" notifications. Segment your customers by order volume or purchased products to create highly targeted e-mails with relevant offers. Every email has the potential to convert into an order.
Order is cancelled
Recover the potential of cancelled orders and stop losing customers. Send a description of common checkout and payment problems along with troubleshooting instructions. Tell them to contact you for resolving the problem in the shortest time possible.
Order is fulfilled
Increase the loyalty of your customers and show how much you care about their shopping experience - ask for shipping and customer service feedback, suggestions and recommendation they may have, overall satisfaction with the merchandise ordered and more. Describe the details of RMA process if needed. Keep in mind that this is another good point of contact with your customers.
80% of consumers trust online reviews. Choose an appropriate time interval, sufficient to evaluate purchased products, and ask your customers for a review.
Last customer activity
Sometimes people don't buy just because they forget to. Send a friendly reminder to your customers, you surely have something to offer.
When an event is triggered, the app may either send an email immediately or after a pre-set interval, specified up to a minute. Moreover, you are free to create email chains and send multiple emails in accordance with a predetermined schedule.
e.g. 20 minutes after an order is placed, a week later and then another one in a month.
Advanced automation settings
POS orders support. Now you can follow up brick and mortar clients offering them discount for online/offline purchase. Promote cross-sales sending highly personalized offers based on offline purchase history.
You may also fine-tune your email marketing campaigns by bringing more variables into the mix and basing the content of emails on Cart Total and Cart Items Quantity.
e.g. Offer special shipping or service conditions for orders over $1,000.
On top of that, you may send exclusive offers for specific product (condition matches the SKUor title) or products selection based on collection, vendor, type or tag.
e.g. Send a discount coupon code for iPhone 6 covers to customers who purchased iPhone 6. This would be done automatically, aimed at the right target audience and result in outstandingly high conversion rates.
Opens and Clicks statistics
Follow up email keeps track of every time a recipient opens your messages and clicks on links.
Since Follow Up Email supports all native Shopify variables, there's no need to recreate existing templates. Simply transfer them to the app.
Header and signature blocks for all emails can be set up at once and in one place. That way you don't have to alter them in every template one by one.
You may view the list of sent emails at any time and be certain that every email is processed and sent correctly. Mail log is an extremely useful tool that allows filtering emails by type, customer, subject, status and dates, making it easy to get the general overview of active email campaigns and adjust them accordingly.
When Automatic Related Products app is installed, an additional variable becomes available within Follow Up Email templates. An algorithm behind the variable looks through the items in the last order made by the customer and pastes related product suggestions into an email.
We also use Follow Up Email by aheadWorks to automatically send our clients an email after making a purchase to ask for a review on our Facebook and Google+ pages.
Moneyback: 30 days